We hope you get as much enjoyment as possible out of the GardenTags services. To enable you to do this it is important that you know where you stand when it comes to the collection, use, sharing and protection of your personal data.
Before we get down into the detail here are a few fundamentals you should know about our privacy principles:
6 La Grange Martin
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So here's the detail…
The app, website, and other services are brought to you by 4D Media Limited (“we” or “us”) a company incorporated and registered in Jersey in the Channel Islands with registration number 118316. For the purposes of the Data Protection (Jersey) Law 2005, we are the 'data controller' (i.e. the company who is responsible for, and controls the processing of, your personal data).
We receive your personal information through a variety of means including our mobile app and our website www.gardentags.com. Collectively we call these our "Services".
By using our Services, you understand and agree that we are providing a platform for you to post content including but not limited to photos, comments and plant information that we share publicly. As such you consent to the collection, storage, transmission, transfer, adaptation, publication of your information and other uses as described in this Policy.
2. Information we collect from you
When you register
This information we collect helps secure and provide access to the services. It also enables us to provide a relevant experience to you.
Some of the information you provide during registration will be publicly available to other users of our Services. This will include your username, name, profile picture, information you supplied in your Bio and the country you are located in. This information will also be publicly available on the GardenTags website to all users and non-users of our Services. You can change what information is publicly available at any time by going into the app Profile > Settings > Edit your profile.
When you use our Services
When you use our Services we collect more detailed information about you based on how you use our Services and interact with other members. There is information you provide directly to us and information we collect indirectly when you use our Services. For example:
4. Purposes for which we use your personal data
We've let you know what information we collect, and given examples illustrating how we may use it. Here's a little more detail on how we may use your information.
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us at firstname.lastname@example.org if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
|Purpose/Activity||Lawful basis for processing including basis of legitimate interest|
|To register you as a new customer||Performance of a contract with you|
|To process premium subscriptions||(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us)
|To manage our relationship with you which will include:
(b) Asking you to leave a review or take a survey
|(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
|To enable you to partake in a prize draw, competition or complete a survey||(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
|To administer and protect our business and the services (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
|To deliver relevant / personalised content, follower recommendations, planting recommendations, experiences and advertisements to you and measure or understand the effectiveness of the advertising we serve to you||Necessary for our legitimate interests (to study how customers use our products/services, to keep them relevant, to develop them, to grow our business and to inform our marketing strategy)|
|To use data analytics to improve our Services, products/services, marketing, customer relationships and experiences||Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Services updated and relevant, to develop our business and to inform our marketing strategy)|
|To make suggestions and recommendations to you about goods or services that may be of interest to you||Necessary for our legitimate interests (to develop our products/services and grow our business)|
|To update services on your device||(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
(c) Performance of contract with you
|To validate that you are old enough to use the Services i.e. 16 years and over||Necessary to comply with a legal obligation|
|To make plant identifications, planting combination recommendations and tasks recommendations||(a) Performance of a contract with you
(b) Necessary for legitimate interest (to help us improve our products and services)
5. Sharing your information
We will not sell or rent out your information to third parties outside of our group of entities without your consent. The exceptions to this are listed below:
6. How we will communicate with you
Only if you have given permission to marketing communications, we or our partners may contact you by push notification, email, SMS or social media message about products, services, promotions, special offers, charitable causes that may be of interest to you. If you prefer not to receive any direct marketing communications from us or our partners, you can change your permissions at any time (see “Your rights” below).
We may send you service emails (e.g. informing you of updates to our Services, password reminders, welcome messages, new app updates and so on). You may not opt out of these service emails. We may also send you service emails to notify you when there is activity on your account (e.g. when someone likes a post of yours, follows you, identifies a plant for you and so on) and we may make recommendations (e.g. who to follow, what's trending and so on) by email. You can opt out of these emails in the 'profile' section of the app in 'settings' > 'email subscriptions'.
7. How we keep your information secure
We use technical and organisational measures to safeguard your personal data, for example:
8. Managing your settings
You can change your privacy settings at any time by logging into the app and going to your Profile > Settings > Edit your profile. In here you can make your in app and website profile private. You can also approve your follower requests.
You may also manage the emails you receive from us. You can choose which service and marketing emails you receive by logging into the app and going to your Profile > Settings > Email subscriptions
Updating, amending and deleting your information
You can update and amend your personal information in the Profile section of the app. You may also request that your entire account is deleted by emailing us at email@example.com. You must email us on the email you registered to your account. You may be asked to provide additional information so we can identify you. If you delete your account, all of your personal data will be removed from our servers within 48 hours of us acknowledging your request. Some of our partners may keep anonymised data relating to you activity history while using our Services for a commercially reasonable period to allow them to back-up, audit and archive.
9. How long we keep your information
We will retain your information as long as it is necessary to provide the Services to you and others. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
Information about you that is no longer necessary to provide the Services may be de-identified and aggregated with other non-personal information to help us provide insight that is useful for commercial purposes and for the provision of insight. For example, we may retain plant task information to help us provide better task recommendations to others
10. Your rights
Under the General Data Protection Regulation you have the right to:
11. Transferring your information outside EEA
Many of our external third parties are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
12. Personal information relating to minors
It is prohibited for anyone to use our services who are under 16 years of age.
Protecting the online privacy of children is especially important. If you are under 16 years old, please do not register for our Services or provide us with your name, contact details or any other information about yourself.
13. Links to other websites
Our Services may contain links to other websites posted by us or other users of the Services. We don't have any control over these other websites and take no responsibility for any information you may give them.